2023-75595 – VIE – Assistant to the Head of Marketing and Digital Content support M/F

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Entité : Premier gérant d’actifs européen parmi les 10 premiers acteurs mondiaux [1], Amundi propose à ses 100 millions de clients – particuliers, institutionnels et entreprises – une gamme complète de solutions d’épargne et d’investissement en gestion active et passive, en actifs traditionnels ou réels.

Ses six plateformes de gestion internationales [2], sa capacité de recherche financière et extra-financière, ainsi que son engagement de longue date dans l’investissement responsable en font un acteur de référence dans le paysage de la gestion d’actifs.

Les clients d’Amundi bénéficient de l’expertise et des conseils de 5 300 professionnels dans 35 pays. Filiale du groupe Crédit Agricole, Amundi est cotée en Bourse et gère aujourd’hui plus de 2 000 milliards d’euros d’encours [3].

Amundi, un partenaire de confiance qui agit chaque jour dans l’intérêt de ses clients et de la société.

[1] Source : IPE « Top 500 Asset Managers » publié en juin 2022 sur la base des encours sous gestion au 31/12/2021
[2] Boston, Dublin, Londres, Milan, Paris et Tokyo
[3] Données Amundi y compris Lyxor au 31/03/2022

Type de métier : Types de métiers Crédit Agricole S.A./Marketing et Communication
Type de contrat : VIE
Description du poste :
The Amundi Iberia Marketing department is closely working with the Iberia Communication team. It forms a team of 3 senior people whose main mission is to help achieve the objectives of the Sales Action Plan, based on constant exchanges with Sales teams as well as market monitoring, together with guidance from Headquarter.
We give visibility to Amundi’s products and build the brand image of the group with a strong B2B/B2B4C angle (emailing, website, events, training, and advertising). Within Amundi Iberia, the Head of Marketing also plays a strategic role in the relationship with the biggest accounts on specific or global issues, such as ESG.
You will be involved in the following main missions:
1) DIGITAL & CONTENT ACTIVITES
Support the team to build, plan and implement the overall digital marketing strategy (mailing campaigns by client segment, inter-connection between mailing and websites)
Share regularly with Sales team the upcoming campaigns planning
Create and update dashboard (Measure ROI and KPIs)
Plan, execute, and measure experiments and conversion tests
Maintain contact list up to date
Suggest activities for improving the quality of online content
2) BUSINESS INTELLIGENCE
Detect and analyze local market trends (in terms of product & services innovation), competitors’ initiatives
3) MARKETING PROJECT MANAGEMENT
Support the Head of Marketing in the coordination of the day-to-day activity, taking actions where required
Participate in the preparation of various committees (Product Committee and ESG Committee) or internal meetings (Business Line meetings), ensuring minutes are drafted accordingly and shared 
Assist the Head of Marketing in the follow-up of transversal projects in coordination with local / international teams 

This experience will allow you to discover the marketing activity of a major player in asset management and to understand its challenges, at a local and global scale. By actively participating in the design of content, tools and services, as well as project management, you will be able to acquire cross-functional skills in marketing, either client-oriented or more strategic. You will benefit from autonomy in the missions entrusted to you and will be able to propose areas for improvement.

Ville : Madrid
Niveau d’études minimum : Bac + 3 / L3
Langue / Niveau :
Espagnol : Bilingue
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